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THE CHALLENGE

Laing+Simmons had a strong brand with positive market acceptance, but growth had stagnated and the brand was under-resourced, leaving it without great marketing, training, systems, technology and support for its franchisees and salespeople.

HOW WE HELPED

Laing+Simmons had a ‘people culture’ and values that aligned with Dexar’s, so we decided to work together. We offered them access to Dexar Elite, project marketing, Strata, technology and brand services. We also gave them access to business services like HR and recruitment, IT support and accounting; and helped them win new business and create new income streams.

THE RESULT

Partnering with Dexar saw Laing+Simmons open up a Dexar referral network, attract new business owners to the brand, increase franchisee numbers by 17% and sell a record number of properties in year 2 of the 3 year business plan and increase average commission per transaction. We were also able to build a stronger corporate team to help support the business.

“Partnering with Dexar gave us access to a wealth of experience, training opportunities and resources. The amount of support that we received really empowered us to drive the change we needed. We’ve gone from strength to strength since working with Dexar.”

Leanne Pilkington,
General Manager,
Laing+Simmons Sydney
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“Dexar Group really supported us and helped us create the fantastic culture and office environment we have now. Thanks to their support, the transition from agents to principals and owners was seamless.”

Greg Tsaprazis,
Partner - Sales Agent,
Laing+Simmons St George

THE CHALLENGE

Laing+Simmons St George was being run by real estate agents who had been successful for 10 years and wanted to become business owners, but simply lacked the knowledge and business knowledge to make the dream a reality.

HOW WE HELPED

Dexar helped them to set up their office and made the process simple. We were able to answer their questions around compliance, licensing, budgeting, group buying power and anything else they needed, making ourselves available 24/7 for support. We also looked after things like marketing and recruitment so they could get on with selling and keeping the momentum of their business going.

THE RESULT

Since partnering with us, Laing+Simmons St George has enjoyed having stable and reliable systems and procedures and Dexar has set them up with business coaches. They have a great culture and an amazing office, and felt supported throughout the process without having to do it all themselves. They have now transitioned from real estate agents to principals/owners seamlessly.

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