Laing+Simmons had a strong brand with positive market acceptance, but growth had
stagnated and the brand was under-resourced, leaving it without great marketing,
training, systems, technology and support for its franchisees and salespeople.
HOW WE HELPED
Laing+Simmons had a ‘people culture’ and values that aligned with Dexar’s, so we
decided to work together. We offered them access to Dexar Elite, project marketing,
Strata, technology and brand services. We also gave them access to business services
like HR and recruitment, IT support and accounting; and helped them win new business
and create new income streams.
Partnering with Dexar saw Laing+Simmons open up a Dexar referral network, attract
new business owners to the brand, increase franchisee numbers by 17% and sell a
record number of properties in year 2 of the 3 year business plan and increase average
commission per transaction. We were also able to build a stronger corporate team to
help support the business.
“Partnering with Dexar gave us access to a wealth of experience,
training opportunities and resources. The amount of support that we received really empowered us
to drive the change we needed. We’ve gone from strength to strength since working with Dexar.”
“Dexar Group really supported
us and helped us create the
fantastic culture and office
environment we have now.
Thanks to their support, the
transition from agents to
principals and owners was
Partner - Sales Agent,
Laing+Simmons St George
Laing+Simmons St George was being run by real estate agents who had
been successful for 10 years and wanted to become business owners,
but simply lacked the knowledge and business knowledge to make the
dream a reality.
HOW WE HELPED
Dexar helped them to set up their office and made the process simple.
We were able to answer their questions around compliance, licensing,
budgeting, group buying power and anything else they needed, making
ourselves available 24/7 for support.
We also looked after things like marketing and recruitment so they could
get on with selling and keeping the momentum of their business going.
Since partnering with us, Laing+Simmons St George has enjoyed having
stable and reliable systems and procedures and Dexar has set them
up with business coaches. They have a great culture and an amazing
office, and felt supported throughout the process without having to do
it all themselves. They have now transitioned from real estate agents to